Let's Get Digital Live Ep. 2 - Social Media Marketing

Live recording from Let's Get Digital event on Feb 20th, 2019 on the topic of social media marketing trends and opportunities.

Featuring an all-star lineup of social media marketing pros for our panel discussion:

  • Michael Benning, Social Media Director at U of Iowa. Michael leads the organic/paid social media strategy for UI's main accounts. Previously, he led social media at ACT.

  • Laura Kivlighan, Digital Engagement Manager at Sculpt. Laura has built social media strategies for brands like MidWestOne, George Foreman, Roth Cheese, and Black and Decker Home.

  • Chris Cozzolino, co-founder at Uptown Creation. Chris manages Instagram and LinkedIn growth campaigns for influencer, personal, and corporate brands.

Questions included: What’s the most underrated and overrated social media (channel/tactic) right now? Why? What’s performing well in social media marketing right now? What weight do you put on the stories format, and tips for the audience? What brands do you follow because you like the way they engage their customers? What is one piece of practical advice you would give to someone starting out with social for your area of focus? What is the most interesting trend on your radar for 2019? What should people be measuring? What are you reporting up? How do you measure ROI?

About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.

Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019.

You can sign-up for event dates and announcements here → modmarketers.com

The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect.

Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

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