Let's Get Digital Live Ep. 3 - Video Marketing

Live recording from Let's Get Digital event on March 20th, 2019 on the topic of Video Marketing. (Sad you missed seeing it live, it was pretty awesome).

This episode features a panel of Videography experts from all over including:

  • Ian Servin, Video Manager at Brightcove.
  • Clarity Guerra, Creative Media Manager/Producer at University of Iowa
  • Sid Singh, Founder & Creative Director at Vert Motion

Questions include: What’s performing well in video marketing right now (for your brand or audience)? What is the most interesting video / video marketing trend on your radar for 2019? Next 3-5 years? Any advice for stopping thumbs, standing out, driving engagement – what’s working in social video? Perspective on horizontal vs. vertical videos – where does it work well? What is one piece of practical advice you would give to someone starting out with video marketing? What does effective video marketing on a budget look like? What would you do if you didn’t have the team/equipment? Who is doing video personalization well? How have you leveraged personalization in videos? What are the most important metrics to watch? How do you measure success or ROI from your campaigns? What are your favorite time-savings hacks or tools? What other tools do you live by? What tools/apps do you recommend for those with limited resources? What is your go-to resource for people who want to dive in deeper and learn?


Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

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